Leonardo is dead, Long Live Leonardos; Celebrate the Leo500 wake and launch the redesign culture for the digital age


Leonardo is dead, Long Live Leonardos- announcing the first Leo500 Wake

 Celebrate the first Leo500 wake and launch the redesign of culture for the digital age

Am pleased that i will be keynoting at the   International Symposium on Display Holography (ISDH)


In University of Aveiro, at Aveiro City, Portugal June 24-27 and yes we will be having a Leonardo 50th Birthday Party: https://www.leonardo.info/50th-anniversary 

But we are also planning the First Leo500 Wake party to celebrate the 500th anniversary of the death of Leonardo DaVincim who died on 2 May 1519 ( https://www.chateau-amboise.com/en/page/5th-centenary-leonard-vinci )

Yes Leonardo is dead, Long Live Leonardos, that’s not a typo Wolf ,Leonardos in the plural- we don’t need any more individual geniuses, we need teams that have genius 

Team Genius: The New Science of High-Performing Organizations Hardcover – July 7, 2015 

Here is my talk abstract:

Leonardo is dead, Long Live Leonardos; Now to design culture for the digital age

The Leonardo Journal was founded by a group of artists and scientists
in Paris in 1968. They were convinced that the contemporary artists
must appropriate all relevant science and technologies to express
themselves, but also the new
worlds made visible through instruments; art holographers have played
an important role in this cultural vision. This year we celebrate the
50th anniversary of this community of practice championed by the Leonardo
Journal and organisations. By coincidence 2019
is also the 500th anniversary of the death of DaVinci on May 2 1519.
In this talk I will talk about the past and future of the the arts, sciences
and technology within the context of an emerging digital age. No culture
has ever redesigned itself intentionally. I argue that we must redesign
our culture in order to face the anthropocene, in face of climate change
and the tragedy of the internet. We must also redesign science itself,
both its methods and its social embedding.

The first International Symposium on Display Holography (ISDH) was originated by Professor Tung H. Jeong in 1982 at Lake Forest College in Illinois, USA. ISDH is an unique event. It is not like any other scientific conference. Rather, it is one that synthesizes history, education, art, science and economic developments that involve holography. A unique purpose of ISDH, besides the obvious exchange of information on display holography, is to engender a sense of community among participants. After the initial attendance of an ISDH, one looks forward to all the future “family reunions.” The ISDH 2018 will be held in the University of Aveiro, at Aveiro City, Portugal.

Leonardo, in collaboration with Louis Brill, Published two special issues dedicated to art and holography

Historical Opinion by Louis M. Brill

Louis M. Brill summarizes the evolution of artistic experimentation with holography…
Holography as an Art Medium

As holography has developed into an art medium, it has opened a new realm where imagery is composed and conveyed within a three-dimensional space. Among its various descriptions, holography is often referred to as the ‘window of the future’. This is an apt description, for art holography presents a ‘canvas’ on which the way an image is composed in space plays as much a part of the artist’s statement as does the final scene. Holography, by expanding image content into the three-dimensional realm, offers artists new ways to communicate critical ideas visually. Furthermore, as an art medium it has given us a sharpened perspective with which to view the world around us.

Although holography is often compared to photography, it is more important that we notice holography’s unique qualities and how it differs from other media than to point out its similarities to what already exists. Of all holography’s three-dimensional visual qualities, by far the most interesting is the interactive relationship it establishes between viewer and subject matter.

Images that project in space seem to inspire viewers to touch them, a temptation that few resist. Are they really there, can one feel them? No one believes that the images exist, as evidenced by the fingerprints that are left on the film plate, mute testimony to viewers seeking a complete experience of the hologram. Many times viewers encounter holograms so realistic that they express doubt as to whether they are seeing just an image of light or a real object in a glass case.

When one looks at a hologram, other interactive relationships also come into play. Often it is necessary to view a hologram from several angles in order to see the entire scope of the image. Because holograms are diffraction gratings, when one views them from different angles, one can see the image in a wide range of colors; often one finds that, as a hologram changes color, so does its meaning. Viewing the image from several different angles can also create several different viewpoints of the same image.

Thus one aspect of holography’s power is the visceral connection it has in drawing people to see it. Much as viewers are challenged by what they see, so are the artists who explore, work with and shape the medium as an expressive palette of statements.

As holography continues to evolve as an art medium, it continues to define itself, both as a technological process and as an expressive art form. Even as our authors speak of their pioneering efforts to create holographic imagery of great impact, this imagery changes in context as new technological breakthroughs expand its artistic possibilities. Breakthroughs in achieving realistic color, increasing the dimensions of large-format holography, creating reduced-image portraiture, and using holographic embossing processes to reproduce animated and computer-graphic imagery all lend themselves to expanding the expressive capabilities of the medium. Ultimately, these become the tools that assist artists as they strive to present images of significance and lasting importance.

What is the full measure of holography? Is it the issue of realism-holography’s ability to intermingle with reality? Is it holography’s potential as a three-dimensional canvas from which the image projects into space, extending from the flat surface of its recording medium? Or is it the creative efforts that come forth from the artist practitioners of the medium? Perhaps its greatest measure lies in the eye of the beholder, who can appreciate a holographic statement more for what it says than for how it works. More to the point, perhaps its success can be measured by the growing number of artists who recognize holography as a creative medium and continue to produce new works. As holography enters the 1990s, it is artistically still a young medium, but one that is growing as artists, museums, gallery owners and the public continue to explore holography, both for what it says as an expressive format and for its visual language. Clearly, holography is introducing a new visual aesthetic, one that is orienting us in new directions and teaching us innovative ways to experience three-dimensional imagery.

The greatest artistic challenge comes not so much from new technical breakthroughs, such as better lasers and more efficient recording films, as from the holographic artists themselves, who are gaining recognition for their efforts within art communities throughout the world. Although holography as an art form is acknowledged and collected, its highest accolade is the recognition conferred on it not only by the special holography museums but also by the traditional modern art galleries and museums. It is a recognition earned, not because these are holographic works, but because they are works of art that have succeeded in communicating some universal truth or in creating a statement that is conceptually challenging-in other words, holography has been used as a means rather than as an end in and of itself.

The voice of holography is less a metaphor and more a solid series of expressive visual statements by its practitioners. In this issue of Leonardo, we have assembled an international group of authors who express their creative relationships with light and sculptural imagery within a three-dimensional volume of space. Clearly, theirs is an informed voice, for our authors have explored the medium not only from an artistic point of view but from historical, technical and philosophical perspectives as well. This thinking expands the personal and historical observations of the first two decades of artistic exploration within holography. We present this journal as a statement of what has been realized and as an inspiration of what is yet to come.
ISSN No: 1071-4391
Author: Louis M. Brill, Guest Editor
Originally published in: Leonardo Vol. 22, No. 3/4, Holography as an Art Medium: Special Double Issue (1989),pp. 289-290.
Print: ISSN 0024-094X, Online : ISSN 1530-9282, DOI: http://www.jstor.org/stable/1575380