Invitation to Leo50 birthday party tonight June 26 in Aveiro Portugal at ISDH


Leo50 Birthday Party Invitation in Aveiro, Portugal

Today June 26 2018

For other Leo50 Birthday parties, if you cant make it to Fabrica tonite : 

Announcing the Aveiro Proposal: A modest start

How to start redesigning Science itself- both the scientific methods and the social embedding of science. 25% of science budgets to go to In-Reach .Election of 10% of members of Science Academies from the arts, design and humanities.

Everyone is welcome physically or virtually to the Leonardo50 birthday party  TONIGHT in Aveiro at the intense ISDH  art and holography gathering of an optimistic tribe of artists, scientists and engineers

We will all gather here at the Fabrica: 

The Fábrica Centro Ciência Viva de Aveirois installed in the building of the former Companhia Aveirense de Moagens. It is a partnership between the University of Aveiro and Ciência Viva – National Agency for Scientific and Technological Culture , whose main objective is the dissemination of science and the promotion of scientific and technological culture. To get an idea of the ambience:

Further details at : Universidade de Aveiro recebe maior conferência mundial de holografia

I had the pleasure of giving a keynote- I have loaded up my ppt slides at 

One of the intense pleasures of this gathering is the amazing mix of pioneers and young emerging pioneers from all over the planet- with this shared phantasmal ( Fox Harrell has convinced me see ) drive to create new artistic experiences that engage with the human condition today.

According to Fox ” it comes from the ability to construct and reveal phantasms blends of cultural ideas and sensory imagination. These ubiquitous and often-unseen phantasms—cognitive phenomena that include sense of self, metaphors, social categories, narrative, and poetic thinking—influence almost all our everyday experiences.”

Indeed how do do we make sense of the confusions and tragedies of the world  – the arts today are part of the ‘hard humanities’ , how we work to redesign our culture which is unsustainable in so many ways.

Right now I am listening to Martin Richardson ( )- he started pioneering and inventing new approaches in holography beginning in 1984  ( Martin Richardson gained the worlds first PhD in display holography from The Royal College of Art in 1988.  ) and is still pushing the phantasms into new territories. He began documenting his work in 1989 (Richardson. M. ‘Mixed Media Within Art’, Leonardo, Journal of  International Society for the Arts, Sciences and Technology. Pergamon Press, Berkeley USA, 1989. )

Other holographers who published in Leonardo in the 1980s and are here include Andy Pepper ( hi Andy), Hans Bjelkhagen ,   

In the audience are emerging professionals from Kyrgyzstan, Japan, France, US, UK, Australia, Poland, Russia, Spain, Portugal, Greece and- yes there is a global village and the International Symposium of Display Holography is a village green, and the town of Aveiro one of the watering holes ( Aveiro is a town of canals).

Now speaking is one a new generation of art holographers –  Narcis Rovira Castella, from Barcelona who was a resident at the Holocenter and Ohio State and is showing a dynamic hologram of an exploding vase of flowers, using open arduino tools they developed- right now he is talking about visual phenomena in the hologram that are unexplained. More at .

Immediately from the audience Hans Bjelkhagen offered technical speculations for the observation of the artist. Narcis is now explaining why their holography lab is called the WC Lab – Wave Coherence- but indeed the only lab space available to them is in a toilet.

You can gather my renewed enthusiasm in this creative global village at our desperate times of the ‘tragedy of the internet’. Last night after Portugal won a world cup soccer match, we found ourselves surrounded by soccer fans discussing future of holographic techniques, and passing around novel refractive films and i have no doubt I should have signed an NDA given some of the discussions.

Right now Pearl John is talking ( ) about Paul Dawson’s performative holograms as storing of memories and the multiple kinds of time that can be encoded in holograms.

A passing note the history of art and holography has been marked by a number of influential women artists and holographers- some of whom published in the Leonardo double special issue on Holography, edited by Louis Brill, in 1987. Artists who published in Leonardo over the years include Margaret Benyon, Nancy Gorglione, Harriet Casdin-Silver, Anait Stephens, Melissa Crenshaw, Sally Weber mention but a few., many of them documented in Judy Malloy’s Leonardo Book on Women Art and Technology (  )

A passing note about gender bias in the art, science and technology – many early pioneers taking risks were women, I am thinking of Liljane Lijn for instance, Jasia Reichardt…but as our activities have become institutionalised usual implicit gender biases have appeared.

Not far from here, in Portugal also, Marta de Menezes and over 60 international women artist-scientists gathered at . “FEMeeting 2018 was a conference co-organised by Cultivamos Cultura and CIC.Digital of the Universidade Nova de Lisboa in partnership with Centro de Arte e Cultura/Fundação Eugénio de Almeida and Faculdade de Belas-Artes da Universidade de Lisboa.

“This Meeting’s aim was to bring together women from all over the world to share and disseminate their projects in the arts, science and technology research.” Yes there are global villages in spite of the tragedy of the internet- and Portugal seems to have a rich ecology of watering holes for the international art science technology community !

As mentioned the ppt slides from my keynote are at: 

I called my talk an ‘atheists’ sermon – with an articulation of my conviction that we need to go about redesigning science, both its methods and its social embedding. I had three recomendations to the Ministers of Science, Engineering and Medecine in Portugal:

    • A Response to Helga Nowotny’s, Former President of European Research Council, call for “Socially Robust Science”

    • Lets redesign science itself, both the methods and the institutions of science

  •  Expand the “STEM to STEAM” discussion

  • So it is bi-directional..both in-reach and out-reach

  •             Enable the professions of  art-science hybrids

    • Modest Proposal 1.  Science funding increase to “professional amateurs” by developing robust funded networks of citizen and open science nodes- lets say 10-25% of the science budgets ?

    • Modest Proposal 2. Expand EU STARTS to fund redesigning of scientific methods by involving not only artists, but also designers, humanities researchers..and invest in transdisciplinary training

  • AND a very simple idea to help better embed science in society

  • 3. Elect artists, designers and humanities researchers to academies of science,  engineering and medicine..10% goal

    As I finish writing Melissa Crenshaw is speaking, a pioneer in art and holography who started in the late 70s !:  

  • Welcome to the Leonardo50 birthday party this evening at the Fabrica in Aveiro !



Roger Malina




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